From $40k → $100k/month in campaign revenue
Wallaroo Hat Company
Wallaroo Hat Company
Wallaroo Hat Company has been a leader in the sun hat industry for over 25 years. If you’ve seen someone wearing a sun hat in public, it might have been theirs.
Prior to working with us, they managed email marketing in-house with an employee taking on the additional task. Campaign frequency was inconsistent at 1-4 emails per month for site-wide holiday sales. They had a bare bones infrastructure with core flows of just 1-2 emails each but lacked the time or knowledge to improve.
After partnering with us, we increased their pop-up conversion rate from 1.5% to 5%, increased flow revenue by 20%, and scaled campaign revenue to $100k per month during peak season (previously $30-40k). Today, Klaviyo contributes approximately 45% of their total revenue.
45%
Revenue from Klaviyo
5%
Pop-up conversion rate
20%
Flow revenue increase
When Wallaroo Hat Company first approached us, they were already a well-established leader in the sun hat industry with over 25 years in business. However, their email marketing wasn’t receiving the attention it needed.
They were managing email in-house with an existing employee who had taken on the additional task.
Campaign frequency was inconsistent at 1-4 emails per month, mainly for site-wide holiday sales. Their flows were a bare bones infrastructure with just 1-2 emails in each. Their pop-up was converting at only 1.5% of site traffic.
They knew they could improve but didn’t have the time or in-house knowledge to optimize their email marketing, leaving significant revenue on the table.
Now going into our third year of partnership, Wallaroo Hat Company’s email marketing has evolved from a bare bones infrastructure to a highly optimized system contributing 45% of their total revenue.
We optimized their pop-up, increasing conversion from 1.5% to 5%, and implemented Retention.com, adding thousands of emails monthly. We lengthened their core flows and added new flows like Abandoned Cart, increasing flow revenue by 20%. We scaled campaigns to 2 per week across Product Education, Category Spotlights, Seasonal Focus, and Sun Protection Education, with high-volume sends during sales.
We created an in-depth post-purchase flow with hat care tips that achieved over a 20% click rate and implemented a founder-led strategy showcasing their female-owned small business. The combined impact: Campaign revenue scaled to $100k per month during peak season (up from $30-40k), and Klaviyo now contributes approximately 45% of their total revenue.
45%
Revenue from Klaviyo
5%
Pop-up conversion rate
20%
Flow revenue increase
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