From $1M/month → $1.5M/month in Klaviyo Revenue
LuxeDecor
LuxeDecor
LuxeDecor is a multi 8-figure furniture brand that was already performing well with their email marketing, generating 40% of their revenue through Klaviyo. However, they knew there was room to optimize and scale further.
Their email flows were too short (1-2 emails each), their messaging wasn’t answering the right questions at each stage of the customer journey, their pop-up was converting at around 2%, and their campaign volume of 1-2 per week wasn’t maximized for their size.
After partnering with us, we increased their pop-up conversion rate from 2% to 4%, lengthened their flows to 3-7 emails, scaled their campaign volume to 3-5 per week, and implemented retention.com to capture additional flow revenue. Today, LuxeDecor generates approximately $1.5M per month through Klaviyo, with email and SMS contributing approximately 58% of total revenue.
$1.5M
Revenue per month from Klaviyo
58%
Revenue from email & SMS
$1.6M
Incremental annual flow revenue from flows
When LuxeDecor first approached us, they were already a successful multi 8-figure furniture brand generating 40% of their revenue through Klaviyo. However, they recognized there was untapped potential in their email system.
Their flows were too short, consisting of only 1-2 emails each, leaving revenue on the table. The messaging wasn’t properly tailored to answer customer questions at each stage of the journey. Their pop-up was converting at around 2%, and their campaign volume of 1-2 per week wasn’t enough for a brand with their large email list and traffic volume.
While they were doing well, they knew they could be generating significantly more revenue from their existing email infrastructure and customer base.
Now going into our third year of partnership, LuxeDecor’s email marketing has evolved from a solid foundation to a highly optimized system generating over $1.5M per month.
We optimized their pop-up strategy and implemented Retention.com, doubling their conversion rate from 2% to 4% and growing their engaged list from 60K to over 120K subscribers. We lengthened their flows from 1-2 emails to 3-7 emails and created custom quote flows, with Retention.com alone generating over $1.6M in incremental annual flow revenue. We scaled their campaign volume from 1-2 per week to 3-5 per week with segmented messaging between retail and trade customers.
The combined impact: LuxeDecor’s Klaviyo revenue grew from $1M per month to $1.5M per month, with email and SMS contributing approximately 58% of total revenue (up from 40%).
$1.5M
Revenue per month from Klaviyo
58%
Revenue from email & SMS
$1.6M
Incremental annual flow revenue from flows
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