From $1M/month → $1.5M/month in Klaviyo Revenue
PatioLiving
PatioLiving
PatioLiving is a multi 8-figure home furniture brand under the same company as LuxeDecor. They were already performing well, generating over $1M per month through Klaviyo with email contributing about 40% of total revenue.
However, they wanted to improve their flow and campaign strategy. Their pop-up was converting at around 2%, their flows averaged only 3 emails each, and their campaign volume of 2 per week wasn’t maximized for their size.
After partnering with us, we doubled their pop-up conversion rate to 4%, lengthened their flows from 3 to 6 emails, scaled campaigns from 6-8 per month to 12-16 per month, and implemented retention.com, which increased flow revenue by 23% (an extra $1.2M per year). Today, PatioLiving drives over 50% of their revenue from email sales.
51%
Monthly Revenue from Klaviyo
2x
Pop-up conversion rate
$1.2M
Incremental annual revenue from retention.com
When PatioLiving first approached us, they were already a successful multi 8-figure home furniture brand generating over $1M per month through Klaviyo, with email contributing about 40% of their total revenue.
However, they knew there was room to optimize their flow and campaign strategy. Their pop-up was converting at just 2% of site traffic. Their email flows were too short, averaging only 3 emails each, which meant they were leaving revenue on the table at every stage of the customer journey. Their campaign volume of 2 per week wasn’t enough for a brand of their size with a large product catalog and email list.
While they were performing well, they recognized they could be generating significantly more revenue from their existing email infrastructure and customer base.
Now moving into our third year of partnership, PatioLiving’s email marketing has evolved from a solid foundation to a highly optimized system driving over 50% of their total revenue. We started by redesigning their pop-up with a cleaner layout and clearer value proposition, doubling their conversion rate from 2% to 4% and growing their email list from 40,000 to 70,000 people. We lengthened their flows from 3 emails to 6 emails and implemented retention.com, which increased flow revenue by 23% (an extra $1.2M per year in sales). We scaled their campaign volume from 6-8 per month to 12-16 per month with non-discount, value-driven content that educated customers and kept PatioLiving top of mind.
The combined impact: PatioLiving now drives over 50% of their revenue from email sales, with a consistent and scalable email marketing system in place.
51%
Monthly Revenue from Klaviyo
2x
Pop-up conversion rate
$1.2M
Incremental annual revenue from retention.com
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