From $250k to $700k in email revenue.
AmmoSquared
AmmoSquared
AmmoSquared is revolutionizing the ammo buying process with their innovative ammo-on-subscription model. As one of the top-10 fastest growing private companies in their state, they needed an email marketing strategy that could scale with their rapid growth.
After partnering with us to revamp their Klaviyo account, AmmoSquared’s email revenue grew from approximately $250k/month to over $800k/month. Our strategic overhaul of their pop-ups, welcome flows, and email campaigns generated these results within the first year.
Today, at the time of writing, our email marketing generates approximately $1.2M per month through Klaviyo for AmmoSquared.
$1.2M
Revenue per month from Klaviyo
500
Monthly subscription signups from welcome flow
21%
Pop-up conversion rate
When AmmoSquared first brought us on, they were experiencing rapid growth as one of the top-10 fastest growing private companies in their state. However, their email marketing wasn’t keeping pace with their expansion.
Their Klaviyo account had significant untapped potential. They were running a basic pop-up with no offer that converted at just 4% of site traffic. Their welcome flow consisted of a single generic email that wasn’t designed to convert subscribers onto their subscription model. And while their founder’s weekly newsletter built brand engagement, they lacked a strategic campaign calendar to drive conversions.
As a result, they were generating approximately $250k per month in email revenue—solid, but nowhere near what their growing brand could achieve with a properly optimized email marketing system.
Luca and Grow Pronto were able to step in when we needed an email marketer. He had some great ideas and the design was top shelf. It was always a pleasure jumping on a call with Luca, he was professional and responsive when we needed help. I would highly recommend!
Dan Morton
Oct 30, 2026
Unprompted review
Within the first year of partnership, AmmoSquared’s email marketing went from an underutilized channel to a consistent source of acquisition and a crucial component for retention for their brand.
Our strategic overhaul began with list growth. Migrating to a third-party pop-up tool and testing high-value offers increased their conversion rate from 4% to 21-25%, delivering nearly 5x more subscribers from the same traffic.
We rebuilt their welcome flow from a single generic email into a comprehensive 7-email sequence designed to convert subscribers onto their subscription model. This drove subscription signups from 20 per month to 400-500 per month, a 20-25x increase. Finally, we scaled their campaign strategy to 3x weekly sends with targeted messaging to engaged non-buyers, generating an additional ~300 subscription signups per month. The combined impact: AmmoSquared’s email revenue grew from $250k per month to over $800k per month. Today, our email marketing generates approximately $1.2M per month through Klaviyo for AmmoSquared.
$1.2M
Revenue per month from Klaviyo
500
Monthly subscription signups from welcome flow
21%
Pop-up conversion rate
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