~30% Increase in Email Flow Revenue
SEE Eyewear
SEE Eyewear
SEE Eyewear is a U.S. eyewear brand and retail chain that designs and sells exclusive prescription glasses and sunglasses, offering limited-quantity, fashion-forward frames only in their stores and on their site.
Prior to working with us, they were already using Klaviyo, but Tim, their E-commerce Director, felt their email channel wasn’t fully utilized. Their flows were in “set and forget” mode, not optimized for maximum performance. They were very protective of their brand and needed a partner who would respect that while delivering results.
After partnering with us to improve their eight core email flows, SEE Eyewear saw a ~30% increase in email flow revenue. Today, email contributes approximately 35% of their total revenue through Klaviyo.
35%
Revenue from Klaviyo
30%
Email flow revenue increase
6%
Pop-up conversion rate
When SEE Eyewear first approached us, they were already a successful U.S. eyewear brand with exclusive, fashion-forward frames. They were using Klaviyo and seeing results, but something felt off.
Tim, their E-commerce Director, felt their email channel wasn’t fully utilized. Their flows were in “set and forget” mode—set up at some point but not actively optimized. Like many busy e-commerce teams, they had a million things on their list and didn’t have time to revisit their flows. They were also very protective of their brand and needed a partner who would respect their brand guidelines while delivering results.
As a result, they were leaving significant revenue on the table from their existing flows and customer base.
Grow Pronto laid out a clear roadmap to success.
Tim Stolkey
May 14, 2025
Unprompted review
Within the first year of partnership, SEE Eyewear’s email marketing evolved from a “set and forget” system to fully optimized flows contributing 35% of their total revenue.
We implemented a new pop-up design with a $30 offer, reaching a 6% conversion rate. We improved their eight core flows, lengthening them from 1-2 emails to 3-5 emails and tailoring messaging to each stage of the customer journey while ensuring brand alignment. We scaled campaigns to 3 per week focused on New Frame Launches, Collection Spotlights, and Seasonal Recommendations.
The combined impact: SEE Eyewear saw a ~30% increase in email flow revenue, with email now contributing 35% of their total revenue through Klaviyo.
35%
Revenue from Klaviyo
30%
Email flow revenue increase
6%
Pop-up conversion rate
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