$300k/month Increase In Klaviyo Revenue
Ruff Greens
Ruff Greens
Ruff Greens is an 8-figure dog supplement brand that scaled rapidly through radio advertising. While they were highly profitable on the front end, their backend email marketing was significantly underperforming.
Prior to working with us, they had a frustrating experience with a large agency that only set up basic transactional flows and sent about two campaigns per month. Their pop-up converted at just 3%, their flows were generating only ~50 subscription signups per month, and their campaign strategy was nearly nonexistent.
After partnering with us to overhaul their Klaviyo account, we transformed their email marketing into a powerful subscription acquisition engine. We increased their pop-up conversion rate from 3% to 21%, scaled flow-driven subscription signups from 50 per month to over 1,000 per month (including retention.com flows), and grew campaign-driven signups from 20-30 per month to 300 per month.
With each subscription worth approximately $500 in lifetime value, our email marketing now generates over $150,000 per month in additional subscription revenue for Ruff Greens.
21%
Pop-up conversion rate
~1,000
Monthly subscription signups from flows and campaigns
$150K+
Additional monthly subscription revenue
When Ruff Greens first approached us, they were already an 8-figure dog supplement brand scaling rapidly through radio advertising. However, their email marketing was severely underperforming and holding back their backend growth.
Their COO described their previous agency experience as frustrating and disappointing. The agency had only focused on setting up basic transactional email flows and sent about two campaigns per month.
Their pop-up was poorly designed and converted at just 2% of unique site traffic. Most of their core acquisition email flows weren’t even set up, and the ones that existed were generating only ~50 subscription signups per month. Without a strategic campaign calendar or proper segmentation, they were missing out on hundreds of thousands of dollars in potential subscription revenue each month from their existing email list.
We have seen exponential growth in our email capture and email marketing efforts. Grow Pronto has helped us tremendously from campaigns to our customer flows. Luca and the team are always quick to jump on a call for even the smallest of strategy conversations. We highly recommend Grow Pronto
Scott Mitchell
May 23, 2025
Unprompted review
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