From $0 → $40k/month in email revenue
Ranch Fuel
Ranch Fuel
Ranch Fuel is a Texan energy drink brand marketed as “America’s Energy Drink,” offering zero-sugar energy drinks that provide clean energy, mental focus, and endurance for western lifestyle enthusiasts and the rodeo sports community.
We partnered with Ranch Fuel from their launch date, when they were generating zero dollars in email revenue. The brand grew rapidly, reaching a $2M per year run rate within the first 90 days, but their email marketing needed to be built from the ground up.
After establishing their Klaviyo account from scratch, we built out their core email flows and implemented a strategic campaign calendar of 4 emails per week. Within just 2 months, Ranch Fuel was generating $40,000 per month through Klaviyo, representing 40% of the brand’s total monthly revenue.
$40K
Revenue per month from Klaviyo
40%
Revenue from Klaviyo
2 months
To reach $40k/month through Klaviyo
When Ranch Fuel first launched, the two founders were entering a competitive energy drink market with an innovative product targeting western lifestyle enthusiasts and the rodeo sports community, but no email marketing infrastructure.
As a startup launching from zero, they needed to build their email system from the ground up. They had no pop-up to capture subscribers, no email flows to convert customers or recover abandoned carts, and no campaign strategy to drive consistent revenue. While the brand was growing rapidly and on pace for a $2M per year run rate within 90 days, email was generating zero dollars.
Without a proper email marketing foundation, they were missing out on a critical revenue channel that could support their explosive growth.
Luca and his team have been great to work with. We have a lot of niche customers, and they have taken the feedback to learn the nuances of our customers and implement strategies that helped us grow. Communications were always quick and simple, and the process of working with GP is very seamless!
TMB
May 27, 2025
Unprompted review
Within just 2 months of launching, Ranch Fuel’s email marketing went from zero to a critical revenue driver generating $40,000 per month and representing 40% of their total monthly revenue.
We built their email list from scratch with a pre-selected opt-in at checkout and Retention.com. We built out their 8 core email flows, which became a significant revenue driver on autopilot. We implemented 4 emails per week across Product Education, Western Lifestyle Content, and Rodeo Sports Community Engagement, generating consistent $30K per month in sales.
The combined impact: Ranch Fuel generated $40,000 per month through Klaviyo within just 2 months of launch, with email representing 40% of their total monthly revenue and providing a scalable foundation to support their rapid growth to a $2M per year run rate.
$40K
Revenue per month from Klaviyo
40%
Revenue from Klaviyo
2 months
To reach $40k/month through Klaviyo
Get started
