From 17% to 41% Klaviyo Attributed Revenue
Peak Cocktails
Peak Cocktails
Peak Cocktails is an innovative brand creating non-alcoholic cocktails specifically designed for athletes, with functional benefits that help customers sleep better, recover faster, and perform at their best.
Prior to working with us, Ian described their previous agency experience: “We didn’t have a great experience with our previous email agency—results were a little bit lackluster.” Their pop-up was converting at just 3%, key email flows were missing, and their campaign strategy wasn’t educating customers on their unique product benefits.
After partnering with us, we transformed their email marketing in under 60 days. We increased their pop-up conversion rate from 3% to 11.7%, created the 8 core flows that now drive 10% of store revenue, and developed educational campaigns that drive 15% of brand revenue every month. Peak Cocktails saw their percentage of overall sales from Klaviyo double from 22% to 42%.
42%
Revenue from Klaviyo
11.7%
Pop-up conversion rate
15%
Monthly revenue from campaigns
When Peak Cocktails first approached us, they were an innovative brand with a unique product offering, but their email marketing wasn’t effectively communicating their value proposition or driving as much consistent revenue as it could.
Their previous agency experience had left them disappointed with lackluster results. Their pop-up was converting at just 3% of site traffic. Many of their core email flows weren’t set up, meaning they were losing revenue from abandoned carts and missed opportunities to nurture new subscribers. Most critically, their campaign strategy wasn’t educating customers on the functional benefits that made their product unique.
As a result, email was contributing only 22% of their total revenue, leaving significant growth potential untapped.
We've worked with Luca and the team at Grow Pronto for almost 2 years now. They've helped us implement strategies for email, retention, and acquisition. The team is knowledgeable about ecommerce best practices, and constantly learning about new tools and strategies to grow and improve KPIs. They've become a true extension of our team. We do a weekly sync to review our upcoming campaigns, past performance, and any new things coming in the pipeline. I absolutely recommend working with Grow Pronto.
lan Cross
May 23, 2025
Unprompted review
In under 60 days of partnership, Peak Cocktails’ email marketing transformed from an underperforming channel to a critical driver of customer education and revenue growth. We started by split-testing three different pop-up offers and designs, increasing their conversion rate from 3% to 11.7%. Next, we built out their 8 core email flows from scratch, which now drive 10% of all store revenue. We then scaled their campaign strategy to 3-4 emails per week, focusing on educating customers about their functional benefits and capitalizing on key moments like Dry January.
To improve retention, we created a lengthy post-purchase flow and a digital punch card system that rewarded loyal subscribers. Through continuous optimization, we refreshed flows every 6-12 months and doubled down on campaign topics that performed best.
The combined impact: Peak Cocktails saw their percentage of overall sales from Klaviyo double from 22% to 42%, customer retention improved from 16% to 22%, and campaigns now drive 15% of all brand revenue every month.
42%
Revenue from Klaviyo
11.7%
Pop-up conversion rate
15%
Monthly revenue from campaigns
Get started
