From $3k/month → $75k/month in Klaviyo Revenue
Negrini Cases
Negrini Cases
Negrini Cases has been in business for over 40 years as one of the premier brands in the firearm case industry, specializing in premium Italian leather gun cases for travel and airline transport.
Prior to working with us, their email marketing approach was inconsistent. They were sending 1-4 emails per month, mostly around holidays and industry news, with no strategic flow setup. Time constraints and lack of expertise meant their email channel was severely underutilized. After partnering with us in November during their busiest time of year, we transformed their email marketing in just 6-8 weeks. We increased their email revenue contribution from 14% to 63% of total sales, going from about $14k to $75k per month in Klaviyo revenue, and drove 58% year-over-year growth in their highest revenue month ever.
In those first 6-8 weeks alone, our strategic email flows and campaigns generated approximately $150,000 in email revenue for Negrini Cases.
63%
Revenue from Klaviyo
58%
Year-over-year growth
$150K
Email revenue in first 6-8 weeks
When Negrini Cases first approached us, they were a well-established brand with over 40 years in the firearm case industry. However, their email marketing was severely underperforming and leaving significant revenue on the table.
Their approach was inconsistent and reactive, sending just 1-4 emails per month focused primarily on holidays and industry news. They had no strategic email flows set up to capture abandoned carts, welcome new subscribers, or nurture prospects. The part-owner, John, was wearing multiple hats and simply didn’t have the time or expertise to build out a proper email marketing system.
As a result, email was contributing only 14% of their total revenue, generating approximately $14k per month through Klaviyo. For a brand of their caliber and product quality, this represented a massive missed opportunity.
We went from about 14% to over 60% of our revenue coming from email, and had our highest-ever store revenue month with 58% growth.
Jon Reddout
Jul 16, 2025
Unprompted review
Within just 6-8 weeks of partnership, Negrini Cases’ email marketing went from an inconsistent, underutilized channel to a major revenue driver for their business.
We started by implementing a new pop-up with a clear 10% off offer and improved design, significantly increasing their list growth rate. Next, we built out their core email flows from scratch, including Welcome, Browse Abandonment, Abandoned Cart, and Post-Purchase sequences. These flows began generating revenue within hours of launch. We then scaled their campaign strategy from 1-4 emails per month to a consistent schedule of four to six emails per week, focusing on product education, new releases, and seasonal promotions. Through continuous testing, we discovered that campaigns focused on specific categories of their cases performed best.
The combined impact: Negrini Cases’ email revenue contribution grew from 14% to 63% of total sales, going from approximately $14k to $75k per month in Klaviyo revenue. Their first month working with us was the highest revenue month in their 10 years of business, with 58% year-over-year growth. In those first 6-8 weeks alone, our strategic email flows and campaigns generated approximately $150,000 in email revenue.
63%
Revenue from Klaviyo
58%
Year-over-year growth
$150K
Email revenue in first 6-8 weeks
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