From 22% to 45% Klaviyo Attributed Revenue
NaturesPlus
NaturesPlus
NaturesPlus is a $1 billion industry leader in the natural supplement space and has been in business for over 50 years in the US. If you’ve ever been to a health food store, you’ve likely seen NaturesPlus on the shelves.
Prior to working with us, their attention was focused on wholesale and retail accounts, with little bandwidth for direct-to-consumer. Their small team of four was stretched thin handling email marketing in-house. While they had started using Klaviyo, they knew there was significant untapped potential in upsell, cross-sell, and follow-ups.
After partnering with us, we increased their pop-up conversion rate from 1% to 4.5% and helped double their percentage of Klaviyo sales. Today, Klaviyo revenue is approximately 40-45% of their total sales.
40-45%
Revenue from Klaviyo
4.5%
Pop-up conversion rate
2x
Percentage of sales from Klaviyo doubled
When NaturesPlus first approached us, they were already a $1 billion industry leader with over 50 years in business. However, their email marketing wasn’t receiving the attention it needed to reach its full potential.
The majority of their focus was going to wholesale and retail accounts, leaving direct-to-consumer underutilized. Their small team of four was stretched thin handling email marketing in-house while being pulled in many directions. They had some campaigns and automated flows in Klaviyo, but significant untapped potential remained in upsell, cross-sell, and follow-ups. Their pop-up was converting at just 1% of site traffic.
Without dedicated resources and expertise, they were missing out on substantial revenue from their existing customer base.
Taken a lot of the work off our plate… it’s been a wonderful experience.
Stefanie Ringi
Oct 2, 2025
Unprompted review
Within a few months of partnership, NaturesPlus’ email marketing transformed from an underutilized channel into a major revenue driver for their direct-to-consumer business.
We redesigned their pop-up with a winning 15% off offer, increasing conversion rates from 1% to 4.5%. We built out their core pre-purchase and post-purchase flows, which now drive approximately 10% of their brand’s total monthly revenue. We scaled their campaign strategy to 3-4 emails per week, focusing on product education, health benefits, and seasonal promotions with segmented messaging for different customer types.
The combined impact: NaturesPlus saw their Klaviyo sales percentage double, with Klaviyo revenue now at 40-45% of total sales and campaign revenue at 20-25% of monthly revenue, all while acting as an extension of their small team.
40-45%
Revenue from Klaviyo
4.5%
Pop-up conversion rate
2x
Percentage of sales from Klaviyo doubled
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