From $3k/month → $30k/month in Klaviyo Revenue
Flying Point Apparel
Flying Point Apparel
Flying Point Apparel is a men’s apparel brand that solved a common problem for professionals: the hassle of wearing a sweater over a dress shirt. Their innovative two-in-one sweater features a built-in button down collar, giving customers the sharp appearance of layering without the bulk. Prior to working with us, founder Andy was handling email marketing himself whenever he had bandwidth. His approach was ad hoc with no real strategy, and he struggled with the creative aspects like formatting, copy, and messaging. Meanwhile, his primary focus was on Google and Facebook ads, leaving email as an afterthought.
After partnering with us, we set up automated email flows and created a strategic campaign calendar. Today, email generates an additional $30k per month in Klaviyo sales for Flying Point Apparel.
$30K
Additional monthly revenue from Klaviyo
$20K
Incremental campaign revenue per month
6%
Pop-up conversion rate
When Flying Point Apparel first approached us, they had an innovative product solving a real problem for professionals, but their email marketing wasn’t getting the attention it needed. Founder Andy was handling emails himself whenever he had bandwidth, resulting in a sporadic, ad hoc approach with no real cadence or strategy. He wasn’t naturally creative and struggled with formatting, copywriting, imagery, and messaging. The process was time-consuming, pulling him away from his primary focus on Google and Facebook ads. He had tried hiring a freelancer once but paid too much for too little value.
As a result, email was an inconsistent afterthought rather than a reliable revenue channel, and they were missing out on significant monthly revenue from their existing traffic and customer base.
Freed up my time to work on other things.
Andy Stein
Unprompted review
Within just two months of partnership, Flying Point Apparel’s email marketing transformed from a sporadic afterthought into a consistent revenue driver that runs on autopilot. We started by implementing a pop-up with a winning 20% off offer, reaching a 6% conversion rate. We built out their core email flows from scratch, including Welcome, Browse Abandonment, Abandoned Cart, and Post-Purchase sequences that automatically upsell customers to buy more sweaters, try different colors, and bundle to save. We scaled their campaign strategy to 3-4 emails per week across three core types: Product Education, Benefit-Focused Emails, and Seasonal Promotions, all with much more visual and engaging designs.
The combined impact: Flying Point Apparel now generates an additional $30k per month in Klaviyo sales, with campaigns driving $20k per month in incremental revenue. Email runs automatically, freeing up founder Andy’s time while providing consistent revenue even during slow periods for paid ads.
$30K
Additional monthly revenue from Klaviyo
$20K
Incremental campaign revenue per month
6%
Pop-up conversion rate
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