The Design Playbook for
and Convert Like Crazy
How you can design beautiful, on-brand emails that are optimized for conversions — using the same frameworks and templates we’ve used to drive $100M in email sales for 75+ ecommerce brands.
The layout principles behind high-performing ecommerce emails
How to structure emails for clarity, flow, and clicks
Typography, hierarchy, and spacing rules that make your design work
How to design emails that reflect your brand — not just a template
A swipe file of 1000+ high-converting ecommerce email designs
Figma plug-and-play templates for flows, campaigns, and popups
A custom GPT prompt to help you turn wireframes into effective copy + layout
Real examples broken down with annotations and best practices
