The Copywriting Playbook For
and Keep Readers Engaged
The copywriting playbook for emails that drive more sales, sound on-brand, and keep readers engaged.
How to write emails that sell — even if you’re not a copywriter
The proven structure behind high-performing ecommerce emails
Email-by-email breakdowns for flows, campaigns, and popups
Voice and tone exercises to sound like your brand (not everyone else’s)
Swipe file of 1,000+ ecommerce emails for inspiration and reference
Figma plug-and-play templates for structuring your copy layout
Custom GPT prompt to write brand-aligned emails in seconds
Subject line formulas and CTAs that drive real clicks
